I am pleased to be able to add links to pdfs of two of my previously out-of-print publications to this website. My first foray into publishing took the form of a self-published photobook and essay titled McJunk in 2011. This documented an eight year obsession of photographing McDonald’s litter when ever I came across it.Continue reading “New old content”
Category Archives: McJunk
McJunk, accentuated
Although my McJunk project has been on hiatus for a while, I do occasionally post the odd example to Instagram. Believing that one person’s litter in the gutter is another person’s advert glaring from a billboard—because regardless of context, any representation of the McDonald’s logo reinforces brand recognition—I never thought that the company would sanction a marketingContinue reading “McJunk, accentuated”
Gutter press
The UK’s gutters and hedgerows will soon see new graphics on McJunk strewn there. Below is a link to an article I wrote for Eye magazine blog about an uncritical design press showcasing the new designs, asking whether well respected blogs are just becoming advertising hoardings for big brands trying to ingratiate themselves with thoseContinue reading “Gutter press”
McMissed opportunity
Vector illustration and chunky lower case type make for the new look reductive graphics adorning McDonald’s take away packaging. Created by Leo Burnett design agency in Chicago, (I’m currently unsure if this packaging has made it to the UK yet), it appears to be another opportunity missed.
Nigel Ball 