Today sees the last copy of The Guardian in its Berliner format. What is about to follow will be known by those that come to this blog post after Monday 15 January 2018, when the new look Guardian is launched. But for now, only the new masthead has been revealed in a video teaser. TheContinue reading “The Guardian is dead, long live The Guardian”
Category Archives: Branding
What goes around…
In the last few weeks I have seen several examples of a typographic strikethrough or other obscuring devices being used as metaphors within different projects. The first I noticed was in a Design Week article about Hope Not Hate’s rebrand, designed by Blue State Digital.
Context is everything
There is a feature on It’s Nice That about a supposed trend of nostalgic rebranding in graphic design at the moment. Invited designers discuss the recent Co-op and Natwest make-overs, which both revive previous incarnations of their graphic identities. AceJet 170 picks up the story, declaring that in the case of the Co-op it isn’t about nostalgia, butContinue reading “Context is everything”
London 0, Hull 2017
It is an impressive feat for an item of graphic design to stop you in your tracks. This week, while flicking through The Guardian in my lunch break, a full-page advert for Hull, UK City of Culture 2017, did just that. There is more than a little New Rave and London 2012 Olympics about it. And the bold typography andContinue reading “London 0, Hull 2017”
McMissed opportunity
Vector illustration and chunky lower case type make for the new look reductive graphics adorning McDonald’s take away packaging. Created by Leo Burnett design agency in Chicago, (I’m currently unsure if this packaging has made it to the UK yet), it appears to be another opportunity missed.
